Velocity For Success
On The Internet

Six Keys to Unlock Internet Marketing Success

Key 1: Marketing Blog
Develop an interactive marketing blog that utilizes topics, keywords and services offered as posts that all link back to core hub website. A well planned blog is the centerpiece of any effective online matketing strategy, as it enables you to target your prospects, build trust, gain authority and generate traffic that can be captured.

Key 2: Micro-Blogging
Utilizing Twitter and other up and coming Micro-Blogs establish a core targeted niche following based on keywords and services to generate backlinks and traffic to your blog, core website and content.

Key 3: Social Presence
There are over 25,000 Social Networking Sites on the internet. Develop a Social Presence on the top traffic social networking and social media sites to generate contacts and followers( Facebook, LinkedIn, YouTube, MySpace) and build upon this core as others achieve a viral presence.

Key 4: Content Optimization
The content used in your blog posts, articles, website pages, tweets social updates and forum discussions must use keywords optimized to be properly found and indexed by search engine spiders.

Key 5: Content Distribution
Distribute your keyword optimized content throughout the internet utilizing blogs, social media tools, article distribution, social networks and email all in an effort to drive them to your blog or core website to capture and gain trust .

Key 6: Capture Prospects
The ultimate goal of each of the four prior steps is to enable you to identify, connect and capture prospects in order to feed the sales funnel for products and services that can be offered and to create customers and clients.


Velocity For Success On The Internet

"Your Web Presence
Internet Marketing Vortex"

A vortex is defined as "the motion of energy swirling rapidly around an eye or core at the center". The same anaology holds true for developing an effective web presence. A website that does not generate a vortex of traffic and link energy sits alone within the internet universe, but a site that establishes a powerful vortex of marketing energy will grow and expand as it achieves the velocity of success.

There are four essential components to the marketing sphere (pieces to the puzzle) that interact and respond to each other to createan effective marketing vortex. My focus is to blend each of these components so that they work, look and function as a vortex to drive traffic to the Core Hub. They are:

  • Content
    Develop quality content that is search engine optimized utilizing effective and targeted keywords to generate organic traffic. Develop a core blog to present fresh, relevant and consistent content in order to build trust and authority with search engines and followers.
  • Search
    Implement the latest SEO tools and SEM strategies to create link energy and traffic for your core website and blog, as well as the effective use of PPC, web advertising and other search driven marketing strategies to create traffic. Testing, tracking and analytics are a key part of this.
  • Social
    Maximize visibility by utilizing social networks, automation and social media marketing to build a network of contacts that can be turned into connections and prospects. Capturing contact information as part of a double opt-in campaign is an essential element to a social strategy.
  • Communication
    Once captured an effective marketing and communications campaign must follow establish an interactive dialogue with each connection to identify potential prospects and customers. This can be done through targeted niche email, eNewsletters, email automation campaigns, etc.


The Velocity For Success On The Internet Matrix

Below is my Velocity For Success on the Internet Matrix. This matrix illustrates the five spheres that need to be planned, developed and inplemented as part of an effective internet strategy so that you can generate a Vortex of traffic and energy to grow your web presence and you online impact. Each sphere plays a critical role in the reliability, security and control of your hub as you work to establish the traffic, link energy, authority and velocity necessary for true success on the internet.

My focus is to show you how to build, grow and maintain an outer Marketing Core of the matrix that will hold all of the other spheres in place so your company can effectively grow and expand its presence on the internet and achieve The Velocity For Success.